Tangent Media creates proprietary marketing platforms, through exclusive with government (public-private partnerships) and commercial entities that engage and activate millions of consumers.
The company was established in 2009 and is lead by a management team with decades of experience in both marketing services and public-private partnerships. Many well known programs have been shaped by Tangent executives, including the United States Postal Service "new mover" program.
The programs developed by Tangent Media focus on Common Behavior Marketing. Common behavior marketing centers on building proprietary marketing platforms around common behaviors, life stages and/or spending events. Every day government and commercial communications (change-of-address, voting, college aid and grants, bills, deliveries, etc.) surround many of these events and create natural platforms that can be easily transformed into exclusive and effective marketing programs that drive meaningful value for brands, consumers and our partners.